top of page


What I Got Wrong When a Crisis Hit
By Hetal Joshi Gordon | Dream Big, Think Big What's the best way to lead through a crisis? Honestly, you might have to fail to find out. I'm a big believer in trusting your gut. But in a crisis, your gut isn't enough. It's too dangerous to rely on alone. So you try. And there's a good chance you fail. One of the worst crises I ever led through was the first brand safety incident on YouTube. Even now, it's painful to look back on. Not just because of what happened — because of
Hetal Joshi Gordon
Aug 273 min read
bottom of page